News From BrandConnectInitiative

More from BrandConnectInitiative

• ‘Real-estate has become about lifestyle, aspiration and storytelling’: Karan Arora, Central Park Estates

  Under the leadership of Karan Arora, AVP – Marketing & PR, real-estate player Central Park Estates is rewriting the marketing playbook in the ultra-luxury segment by offering customers an elevated experience that goes beyond the aspiration of home ownership. His strategic approach to hyper-personalisation and integrated communication is driving meaningful engagement and redefining how luxury is marketed.

  

• Tata Projects launches Season 3 of India@100: Growing Responsibly and Safely

  The third season of the acclaimed video series underscores the contributions of Tata Projects to India’s infrastructure and sustainability landscape. The first two seasons of the series accumulated over 5.9 million impressions, becoming a powerful storytelling platform. The latest season put a spotlight on environmental leadership, technology innovation and collaborative efforts aimed at building a greener future.

  

• IPL’s massive reach and premium placements enabled Asian Paints to strike the right chord with audiences: Amit Syngle

  As an associate partner of Star Sports for Tata IPL 2025, Asian Paints plans to leverage premium inventory alongside resonant brand narratives to win over audiences. Asian Paints’ Amit Syngle believes it is a powerful medium for reaching audiences, creating impact, and building emotional connections. As such, the brand’s campaign strategy centres on delivering differentiated and emotionally relatable experiences.

  

• Women, Work, Worth

  At 21, Navya launched the Naveli Project to close gender gaps and empower women through financial independence, community support, and data-driven change. From grassroots stories to global platforms, she leverages her business acumen to drive social impact.

  

• FNP partners with CleverTap to power intelligent, personalised customer engagement at scale

  This partnership will enable FNP to further enhance its digital-first approach to customer experience. This collaboration aims to deliver intelligent, timely and personalised communication that strengthens brand affinity and drives customer delight across every touchpoint. This will enable the brand to deliver contextual, real-time engagement that enhances the overall customer experience.

  

• JioStar Brand Spotlight: CaratLane sparkles through its maiden association with IPL 2025

  After nearly a decade, CaratLane returned to TV screens with an advertising campaign, marking its first association by partnering with Star Sports for the Tata Indian Premier League. Why does a digital-first brand leverage the power of TV to reach audiences across the country? In an episode of JioStar Brand Spotlight, Shaifali Gautam, CMO, CaratLane spills the beans on leveraging the IPL platform, creative strategy and the second screen effect.

  

• Blum India’s witty New Campaign Tackles Real Life Furniture Frustrations

  Blum India’s campaign turns everyday furniture frustrations into moments of laughter while making a strong case for quality fittings. By weaving humour into real-life challenges, the brand connects effortlessly with Indian consumers, ensuring lasting recall. More than just an ad, it’s a smart, relatable take on why better fittings mean a better life seamless, hassle-free, and built to last.

  

• IPL 2025 gives us targeted reach with unprecedented scale, reveals Varun Ganjoo in JioStar Brand Spotlight

  Poker and cricket both thrive on competition and skill. Building on this association, PokerBaazi launched its campaign on JioHotstar for Tata IPL this year, expanding the category and strengthening brand recall. In an episode of JioHotstar Brand Spotlight, PokerBaazi’s Varun Ganjoo discusses the consumer insights that shaped the brand campaign, expands on the association with Shahid Kapoor and cricket, and more.

  

• CleverTap and ETBrandEquity Return with Season 4 of ‘The Big Leap’

  Insights into customer behavior have always been the key to successful customer engagement. However, the crucial question remains: Can AI and hyper-personalization enable brands to differentiate and become more relevant? ETBrandEquity.com and CleverTap return with The Big Leap Season 4 to help brands navigate the modern customer engagement landscape.

  

• Building long-term brand equity through consistent associations: TVS Motor Co IPL strategy on JioStar

  TVS Motor’s association with Star Sports as a broadcasting partner for Tata IPL is about tapping into the synergies of cricket and its product portfolio to create lasting brand memories. The brand’s consistent long-term association with the broadcaster for Tata IPL has enabled it to drive unparalleled brand recall and equity. The secret is to focus on ‘building famous brands and not famous advertising,’ said TVS Motor Company’s Aniruddha Haldar in an episode of JioStar Brand Spotlight.

  

• From personal style to personal storytelling: How creators have redefined beauty and fashion trends in India

  Keeping up with the latest online fashion and beauty trends can be challenging for brands. This list highlights some of the most prominent fashion and beauty conversations that trended on YouTube Shorts in 2024. Marketers should take note of these trends as they offer a contextual way to enter consumer conversations.